IEAEBA organized a pioneering webinar on the relationship between Employer Branding and AI.
The Employer Branding and Generative AI webinar illuminated key insights, offering a glimpse into a future where human potential seamlessly integrates with AI advancements.
AI is NOT your creative director. AI is your intern.
Paul Baier, CEO – GAI Insights (US) and Author at Harvard Business Review emphasized the responsible integration of AI within organizations. He urged caution against promoting those who haven’t embraced AI, suggesting an experimental approach using ChatGPT for job descriptions. Baier framed AI as more than a tool but not as the replacement of a senior creative executive. AI is your intern.
An intern can save you time if you give a detailed brief, Paul Baier underlined:give them a task, but check it as if they were an intern, improve it, send it back with another task and check again. The key is to check frequently, because although your AI intern can be a great help, it is fast and efficient, but for now AI is still at a trainee level so the right guidelines can help a lot.
How fast is AI spreading? Like no other platform in the history. (time to reach 100 million monthly active users)
AI can learn to understand human creativity
From the UK, Tom Chesterton and Mark Horley of Tonic painted a vivid picture of AI’s transformative power in employer branding. They revealed AI’s role in streamlining processes, providing data-driven insights, and infusing creativity. Yet, the duo acknowledged AI’s ongoing quest to fully replicate human creativity, emphasizing the symbiotic relationship where humans guide AI to understand the uncharted.
Tonic recreated with AI their world-famous Burger King employer branding campaign. Created with Midjourney, the difference between human creativity and AI creativity speaks for itself.
Fear of technical unemployment
Dado Van Peterghem from Imagin3 Studio and author of The Virtual Economy debunked fears of technical unemployment, stating that humans won’t be replaced by AI but by other humans utilizing AI. He highlighted AI gains—faster acceleration, cost reduction, and richer enhancement—ushering in a „Man Machine Collaboration World.” Peterghem highlighted the competitive advantage of building relationships in this new era.
Unlocking the Potential: 4+1 Strategies in AI Integration
Adam Horvath, representing Brandfizz in Hungary, delivered a practical guide with 4+1 ways to use AI in employer branding.” From captivating visuals to dynamic content and innovative event ideas, Adam’s strategies offered a blueprint for leveraging AI’s potential in employer branding.
Whether it’s adding some extra sparkle to the social media visuals, optimizing call-to-actions in job ads or career page, or enhancing the onboarding and learning experience for employees, the possibilities with AI in employer branding are more extensive than you might imagine – he said. 4+1 tangible methods already in practice:
- Craft eye-catching visuals for social media job ads using MidJourney.
- Maximize candidate conversion with refined call-to-actions on career pages and ads through ChatGPT.
- Transform videos into engaging dynamic content across multiple online channels using GetMunch.
- Create interactive gamification activities for job fairs and events using Chat GPT.
+1 Elevate onboarding and learning experience for employees through an internal AI chat hub for all e-learning materials.
Superfast Transformation: Tackling Challenges Head-On
Summarizing the webinar insights, our speakers underlined the unprecedented speed of transformation in employer branding due to the new AI technology solutions. AI is not only a tech theory any more, it can generate a massive competitive advantage for those who start to learn how to gain benefits from the reshaped industry landscape. There is no magic wand on the other hand. Acknowledging that AI isn’t flawless, is key., the resounding message was to buckle up, for change has never been this fast—let’s upscale our skills for the future that AI is shaping.
In a world where change is the only constant, this webinar serves as a compass, guiding businesses toward a future where human innovation and AI open new frontiers in the whole landscape of employer branding.
Snapshot of the Employer Branding and Generative AI webinar – 21.11.2023
Full access to the webinar recording here.
