Immár negyedik éve szerepelhetünk Magyarországról egyedüliként az Employer Brand International „Voices of Industry” kiadványában. Az Ebookban a világvezető employer branding szakemberei nyilatkoznak arról, hogy mi lesz 2020-ban a meghatározó, hogy hatékony munkáltatói márka stratégiát és akciókat tervezzenek. Olvasd el cikkünket és töltsd le az Ebookot, amely több mint 40 szakember cikkét foglalja össze!
Three questions you should be asking to build a strong employer brand in 2020
1. Ask your CEO: “How would it effect our business if we became an employer of choice?”
Those companies are successful in their employer branding endeavors that treat employer branding as a business function rather than a project. Engage your leaders with the mindset of building and operating an ecosystem of employee experience points connected with an integrated approach. By linking all the dots, achieve real business benefits: decrease recruitment costs and increase retention rates.
2. Ask your employees and candidates: “What inspires you?”
Our experience is that EVPs have a much stronger effect if you focus on bringing them to life rather than on developing shiny logos and slogans. Experience the power of storytelling: fill your EVPs with real ambassador stories through videos, podcasts and other digital solutions. Both your colleagues and your candidates will be more inspired by credible, authentic content.
3. Ask yourself: “How can I bring our employer branding strategy to life the fastest?”
Companies that implement the fastest beat their competitors. Employer branding requires a multi-skill team which poses a challenge in the current labour market situation. Bring your employer branding strategy to life by involving an external multi-skill creative team to join forces with your in-house employer branding expert and start implementing straightaway. Focus on improving project- and stakeholder management skills in-house and outsource all operational tasks such as copywriting, video and graphic design to an external creative partner.
Olvasd el több mint 40 világvezető employer branding szakember cikkét az Employer Brand International 2020-as letölthető kiadványában:
If you like this article, please share it!
Amennyiben kérdésed, véleményed van, kommentelj bátran a Facebook oldalunkon, vagy írj nekünk közvetlenül!
